Starts: 27-May-2018 10:00:AM
Ends: 27-May-2018 06:00:PM
Way2Begin, Banjara Hills 6-3-349/4, 2nd Floor, Ganga Estates, Near Nagarjuna Circle, Road no.1, Banjara Hills
Organizer Name: Way2begin
Google AdWords Workshop by way2begin is a one-day workshop about Google AdWords, search engine ads, display ads, mobile ads, and how to get more RoI through AdWords.
Who can Attend
This Workshop is beneficial for all students (B.Tech, MBA, M.Tech, MCA, and Any Degree), irrespective of their courses or educational backgrounds, working professionals, and entrepreneurs. Digitalization is something you are living in your day to day life, so this workshop will give a lot of information and teach skills in digital marketing.
After this workshop, you will able to run search engine ads, display ads, video ads in YouTube, Gmail ads, display network ads, website analysis, competitor analysis, keyword research, keyword finalizing, create meta title tag, write the best meta description and create effective snippets.
What is AdWords?
How AdWords is different than social media marketing
How AdWords is beneficial to business.
Introduction - success with AdWords campaigns
Introduction to pay-per-click, advantages of PPC, entities involved in PPC advertising, blueprint of a PPC ad, properties of a compelling PPC ad, general formula for calculating PPC.
Introduction for landing pages, importance of landing pages, types of landing pages, creating niche-targeted landing pages.
Quality score defines your success
What is quality score & its importance, how to increase your quality score ranking; Google lets the users rank your ads by CTR, The yellow/pink top three position in Google AdWords, how you can find out the quality score of your keywords, how you can ensure a high quality score, landing page quality score guidelines.
Krishna MK, is a chief trainer, strategist, founder and CEO at Way2begin Technologies Private Limited. He has an experience span of 13 years in sales, marketing, branding, advertising, creatives, management, hiring, and digital marketing training. He has worked for industries like telecommunication, banking & finance, travel & hospitality, entertainment, real estate, events & exhibitions, advertising, training & placements, e-commerce and online businesses.
Digital marketing to him is an interesting subject to learn, practice, and teach. He began by thinking that he would lean digital marketing and do a 9-5 job, but later realized that the subject has no limits, and that quite often, new social medias, business portals, ad-networks, bloggers, search engines, publishers, rules and algorithms are popping up. Hence he decided that digital marketing will be his future.
He has applied his vast knowledge on Sulekha.com, Naukri.com, Shadi.com, Housing, PCI, Building Blocks, My Mahaa City, Naresh Technologies, Meraevents, Laxmi Hyundai, Saboo Motors, Bank Bazaar, Practo, Foodpanda, Manjeera Constructions, GVK Mall, Lodha Group, Rotary International, Akshayapatra Foundation, Pragati Group, Prasad’s Multiplex, Anu Furnitures, KS Bakers, etc.
Being in the training profession for years has been very satisfying and enriching for him, and working as a digital marketing trainer has given him a lot of opportunities to meet people from all walks of life. His focus and good communication skills enable him to work with different mindsets quite well.
About the Organizer & Venue
Way2Begin is a leading digital marketing company from Hyderabad that gives training, conducts workshops, provides internships, and services like SEO, Google AdWords, social media marketing, online reputation management, content and email marketing.
Posted BY: AAO Backpackers Hostel Koramangala