Basics of Digital Marketing, Wordpress Website Building & SEO Advance | Events

Starts: 16-Jun-2018 10:00:AM

Ends: 17-Jun-2018 12:00:PM

IES Management College And Research Centre



Organizer Name: IES MCRC



Program Curriculum:

Module 1: Basics of Digital Marketing

Different channels for digital marketing

Resources required for digital marketing

How to create a digital marketing plan  with live industry example

Goals and successfully implemented case studies of a smart digital marketing plan

Metrics, KPIs and ROI calculation of a digital marketing campaign

Systematic approach deployed by top digital marketing strategists around the globe.

Module 2: Wordpress/website building

How to create a WordPress blog

Why a blog is important for any business

How website/online presence can help build a business

Module 3: Search Engine Optimisation (SEO)

Understand the major functions of a search engine

What is SEO and its need?

How to find/choose relevant keywords

On-page optimization

Off-psge optimization

Link building

Next generation SEO

Tricks to manipulate page rankings

Secret tools to analyze a competitor's SEO ranking and strategies

Case study discussion on SEO (activity)

Industry's best practices.

Mitul Shingadia is a seasoned digital marketer from Mumbai, who has worked with global media companies like Dentsu Aegis Network and Directi Technologies. With over 11 years of digital marketing experience, Mitul has been an integral part of many award-winning digital campaigns and is now an established digital marketing trainer, educator and mentor.

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