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Basics of Digital Marketing, Wordpress Website Building & SEO Advance | Events

Starts: 16-Jun-2018 10:00:AM

Ends: 17-Jun-2018 12:00:PM

IES Management College And Research Centre

Mumbai

Location

Organizer Name: IES MCRC

Details

Description:

Program Curriculum:


Module 1: Basics of Digital Marketing


Different channels for digital marketing


Resources required for digital marketing


How to create a digital marketing plan  with live industry example


Goals and successfully implemented case studies of a smart digital marketing plan


Metrics, KPIs and ROI calculation of a digital marketing campaign


Systematic approach deployed by top digital marketing strategists around the globe.


Module 2: Wordpress/website building


How to create a WordPress blog


Why a blog is important for any business


How website/online presence can help build a business


Module 3: Search Engine Optimisation (SEO)


Understand the major functions of a search engine


What is SEO and its need?


How to find/choose relevant keywords


On-page optimization


Off-psge optimization


Link building


Next generation SEO


Tricks to manipulate page rankings


Secret tools to analyze a competitor's SEO ranking and strategies


Case study discussion on SEO (activity)


Industry's best practices.


Mitul Shingadia is a seasoned digital marketer from Mumbai, who has worked with global media companies like Dentsu Aegis Network and Directi Technologies. With over 11 years of digital marketing experience, Mitul has been an integral part of many award-winning digital campaigns and is now an established digital marketing trainer, educator and mentor.

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