Starts: 18-Aug-2018 10:00:AM
Ends: 19-Aug-2018 12:30:PM
IES Management College And Research Centre
Module 1: Basics of Digital Marketing
Different channels for digital marketing
Resources required for digital marketing
How to create a digital marketing plan with live industry example
Goals and successfully implemented case studies of a smart digital marketing plan
Metrics, KPIs and ROI calculation of a digital marketing campaign
Systematic approach deployed by top digital marketing strategists around the globe.
Module 2: Wordpress/website building
How to create a WordPress blog
Why a blog is important for any business
How website/online presence can help build a business
Module 3: Search Engine Optimisation (SEO)
Understand the major functions of a search engine
What is SEO and its need?
How to find/choose relevant keywords
Next generation SEO
Tricks to manipulate page rankings
Secret tools to analyze a competitor's SEO ranking and strategies
Case study discussion on SEO (activity)
Industry's best practices.
About the Trainer
Mitul Shingadia is a seasoned digital marketer from Mumbai, who has worked with global media companies like Dentsu Aegis Network and Directi Technologies. With over 11 years of digital marketing experience, Mitul has been an integral part of many award-winning digital campaigns and is now an established digital marketing trainer, educator and mentor.
About the Organizer & Venue
IES Management College and Research Centre (IES MCRC) is committed to academic excellence and in a short period has become one of the premier B–schools. IES MCRC’s is committed to "value addition through education."
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